Course Search | Northcentral Technical College

Marketing Principles 10104172

3.00 credits

Marketing Business-to-business

Introduces an understanding of basic marketing fundamentals. The learner will explore consumer demographics, lifestyles and decision making; evaluate product distribution; promotions and price planning. The learner will create a Strategic Marketing Plan combining the components listed and develop a presentation.

3 Course Sections

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Summer	Open	06/02/2025 – 07/29/2025	06/09/2025	Online Flexible Due Dates	Online	Jun 2 – Jul 29 - Online Dianne Carroll	View Rates
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates
#02VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Integrated Marketing Communications 10104128

3.00 credits

Marketing Business-to-business

Explores the latest marketing communication practices, known as integrated marketing communications(IMC), including an overview of major media such as broadcast, print, direct, digital, public relations, and promotions. The learner will create an IMC project using the latest IMC concepts.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Marketing Services And Customer Experience 10104129

2.00 credits

Marketing Business-to-business

Explores best practices to strengthen relationships with customers, understand the importance of managing customer expectations, the financial impact of customer service on corporate performance, and how to satisfy the customer's needs and wants through interaction with the customer. The learner maps the customer journey and builds a customer service strategic plan for a business.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Retail Operations Management 10104144

3.00 credits

Marketing Business-to-business

Examines the daily duties a retail manager needs to incorporate to run a successful venue. The learner will explore inventory, pricing, human resources, retail store layout and merchandising, and purchasing practices. The learner develops the skills needed to move into retail management. The learner identifies the benefits and pitfalls of online commerce integration with brick and mortar retail.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Personal Branding & Portfolio 10104151

1.00 credits

Marketing Business-to-business

Explores career opportunities through research and job shadowing in a marketing related job. The learner develops answers to interview questions, a resume and cover letter, and a mock interview experience. The learner completes their marketing portfolio.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Principles Of Sales 10104154

3.00 credits

Marketing Business-to-business

Examines a blend of fundamentals and new practices to prepare the salesperson to build quality partnerships by creating customer value. The learner explores how todays salespeople need to live by a new set of selling principles and how they can incorporate relationship selling strategies into their sales presentations. The learner examines how to build partnerships with customers and add value to their businesses.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Dianne Carroll	View Rates

Marketing Management 10104171

3.00 credits

Marketing Business-to-business

Explores marketing decision-making procedures and practices through an expanded SWOT analysis and deep dive into the marketing mix. The learner will set up a strategic marketing plan that incorporates branding and positioning strategies along with examination of planning and implementation of the marketing strategy.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Advanced Sales 10104185

3.00 credits

Marketing Business-to-business

Develop advanced sales skills, understand sales management, and the modern sales tools used for account management. The learner creates sales materials, and delivers a professional sales presentation that includes all aspects of a sales call from the approach to the close.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Email Marketing Campaigns 10104206

3.00 credits

Marketing Business-to-business

Explores email marketing as an effective way to generate sales, acquire new customers, increase brand loyalty and drive traffic to a website or business. The learner examines the benefits of email marketing, create an email campaign strategy and measure the results, along with learning about automation. The learner analyzes how to integrate social media and mobile marketing into email campaigns. The learner evaluates how and why email should be a tactic within the overall marketing plan and what is needed to create and manage a successful campaign.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Social Media Campaigns 1 10104125

3.00 credits

Marketing Business-to-business

Explores the history and development of social media sites, along with emerging social media trends. The learner sets up and measures the elements of a social media campaign. The learner explores best practices for content creation, building a shoppable site, advertising, consumer engagement, and increased follower trust throughout a variety of relevant social media sites for business.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Video for Digital Marketing 10104212

2.00 credits

Marketing Business-to-business

Explores a hands-on approach to creating, optimizing, and leveraging video content as part of an effective digital marketing strategy. Learners will develop social media video strategies tailored to different platforms, explore storytelling techniques, and master video production essentials from pre-production planning to editing and publishing. The learner explores platform-specific best practices, including short-form videos, live streaming, interactive formats, along with analyzing video performance metrics and adjusting strategies for maximum engagement and reach.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Introduction To Marketing Program 10104150

1.00 credits

Marketing Business-to-business

Explores the basic foundations of marketing, including the 4Ps of marketing, along with traditional and digital marketing tactics. The learner is introduced to and creates the marketing or digital marketing program exit assessment portfolio. The learner explores a historical timeline of marketing, is introduced to global marketing ethics, and examines contemporary marketing and digital marketing careers.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Digital Marketing Strategies 10104210

3.00 credits

Marketing Business-to-business

Explores the history and progression of digital marketing, along with emerging digital marketing trends. The learner sets up and measures the elements of a digital marketing campaign. The learner explores best practices for content creation, keyword usage, retargeting consumers, mobile marketing, email marketing, display advertising, social and ecommerce, and digital analytics.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates

Content Marketing 10104209

3.00 credits

Marketing Business-to-business

Explores content marketing, which is the foundation of a marketing strategy. The learner will develop, organize, analyze, and measure the effectiveness of content marketing, write compelling copy using effective keywords while keeping search engine optimization in mind across a variety of online platforms.

1 Course Section

Section	Status	Start/End Date	Register By	Instruction Mode	Campus	Meeting Information	Cost
#01VC Fall	Open	08/25/2025 – 12/15/2025	08/30/2025	Online Flexible Due Dates	Online	Aug 25 – Dec 15 - Online Amy Gajewski	View Rates